A lecture i 'gatecrashed' today was talking about postmodernism and how it's through material goods which we create our identity and/or characteristics. It was a stats class fyi. The lecturer gave examples such as the policeman (played by Tong Leung) in Chung Kung Express that was identified by always eating salad at the takeaway restuarant.
On the bus ride back hall just now, i couldn't help but feel disturbed and pondered on what he said. I was thinking of all the identities around me and realised that it's through our material goods which create ‘who we are’.
Take for example the rocker who wears skinny jeans and white converse sneaker. Or the athlete that wears Adidas compared to Nike because they feel they’re edgier and so on. Or the driver who drives a vintage Mini Cooper. Or the Mac Evangelist who believes that everything Mac is the way to go.
I don't dispute the fact that beneath all these material goods, there exists a fully fledge culture that most people are clearly proud of. Take for example the rocker, its the music. Or the Mac, it's the creative bunch.
The question i pose is “Would it be possible to create an identity without material goods?”
From the looks of it, it’s seems bleak. I always remembered what i used to think when someone told me never to judge a person by their looks. To them my reply is that 'most people live up to their looks.'
If we create our identity through material goods what are the consequences then? It seems almost harmless that through buying the newest MacBook or Nike sneakers creates who we are.
The harm comes in the form of consumerism.
If we create our identity through material goods, we then constantly need to succumb to consumerism in order to furnish our identity. That's like the whole objective of a virtual world i'm observing - Habbohotel. Players keep buying furni (items) to decorate their virtual rooms to create their own themes. Our whole purpose in life then is to attain that big bungalow down at 6th avenue, that Ferrari Modena, the Tag Heuer watch and the platinum credit cards in order to create our identity.
The problem is that most people believe that through material goods, we can create our identity. The reality is far from it.
I think places like Singapore and Hong Kong are probably the worst hit areas as they do not have a solid identity due to their lack of history as nations. It's probably why in recent surveys that Singapore and Hong Kong are the top 2 countries with the most shoppers. Maybe Singaporeans and Hong Kong citizens do not have an identity and hence require to supplement it through material items. If happiness is an indication of whether material goods as an identity is alright, then research has shown that poorer countries tend to have a higher level of happiness compared to those who are economically superior.
While this is all very worrying, its difficult not to live without our cars, stereos, fashion and so on. The challenge that faces us is ‘Are we capable of creating an identity that that is not in tandem with our material goods?’
Think about the olden days where there wasn't globalization, a true identity and culture could flourish even though material goods still created their identity.
Maybe the real question is, ‘Can we stop resist globalisation in creating and preserving our own culture?’
Like what SM LKY finally admitted last semster regarding Singaporean identity. He said that Singapore would have a hard time in creating our own unique identity due to globalisation and technology. However, if he realises that we create our identity through material goods, he could turn us into Cuba and therefore globalization would not occur. Or he could fully support local talents and creatives to be free and march on to a search on identity. Hmm...big talk again.
Anyway jus to sidetrack....300 opens 8th march! I love sin city. Hope 300 would be just as good.

Check out trailer
one and
two. Check out the graphics...especially the sea.
Tonight we die in hell. Hell yeah.